Lowe loses $40m Henkel business as new structure revealed

LONDON – The Lowe Group is to part company with Henkel, the German detergent company, and its $40 million European account due to client conflict with Ammirati Puris Lintas' Unilever business.

The loss of Henkel follows the merger of Lowes and Ammirati Puris Lintas to form Lowe Lintas & Partners. Henkel's three remaining agency networks BBDO Worldwide, DDB Worldwide and TBWA International have been invited to compete for the business.

The pitch comes as Frank Lowe, chairman and chief executive officer, of the Lowe Group announced a new structure for the management of Lowe Lintas & Partners in the US.

Lee Garfinkel has been named as chairman and chief creative officer of both Lowe Lintas in the US and in New York. Gary Goldsmith has been appointed vice chairman and executive creative director for the US and New York.

Rob Quish is to become president of Lowe Lintas in New York. Nancy McNally, formerly executive director account services at APL NY, has been appointed general manager New York.

Bruce Kelley retains his position of president in the merged Lowe Lintas operation. Jim Allman, formerly chief executive of APL NY is to become director of multi national accounts. He will report to Michael Sennott, deputy chairman Lowe Lintas, Worldwide.


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