Lowe & Partners Worldwide has teamed up with one of Australia’s
most celebrated copywriters, Lionel Hunt, to launch an Australian
agency.
The agency, which will be called Lowe Hunt & Partners, will open in the
new year. Lowe will have a minority stake in the start-up, which extends
its presence to 38 countries worldwide.
Hunt was co-founder, chairman and group creative director of the
Campaign Palace in Sydney until June. He has won many gold and silver
awards at Cannes.
Hunt said: ’We are sure that our new agency will attract advertising
talent of the highest calibre, and clients who want brilliantly
effective work.’
Frank Lowe, chairman and founder of the Lowe Group, said: ’I first met
Lionel when I visited Australia in the late 70s. At that time, the
Campaign Palace was not only the best agency in Australia but one of the
best agencies anywhere. I believe our new venture will be a great
success.’
