Lowe picks up Aerial for Weetabix ad

Lowe Lintas has won the December Aerial Award for a radio campaign

for Weetabix.

The Lowe creative team Sarah Naughton and Alistair Ross beat M&C Saatchi

to win the monthly award, run by the Radio Advertising Bureau and

supported by Campaign.

The Weetabix spot, "balloon eel", is a continuation of the Lowe

"Withabix/Withoutabix" work. It revolves around a children's party at

which an entertainer creates animal shapes from balloons. The children

become increasingly bored as the entertainer unveils a series of similar

creatures including a snake, a worm and an eel.

The ad ends with a resounding "Withoutabix".

The judges, Jason Fretwell and Greg Milbourne of Miles Calcraft

Briginshaw Duffy, chose another Weetabix spot by Naughton and Ross, "ape

tools", as a runner-up. Also a runner-up was a spot by M&C Saatchi for

NatWest titled "busy (1,400 customer advisers)", created by Duncan Timms

and Will Bates.

The winning Weetabix spot was produced by Sandie Bennett at Lowe Lintas

through Tape Gallery. The sound engineer was Simon Capes and media was

planned and bought by Allison Granger at PHD.

The M&C Saatchi NatWest spot was produced by James Brook-Partridge. The

sound engineer was Sean McKeown and the facility house 750 mph. Media

planning and buying was through Ben Duhig at MediaCom.