Lowe Lintas has won the December Aerial Award for a radio campaign
for Weetabix.
The Lowe creative team Sarah Naughton and Alistair Ross beat M&C Saatchi
to win the monthly award, run by the Radio Advertising Bureau and
supported by Campaign.
The Weetabix spot, "balloon eel", is a continuation of the Lowe
"Withabix/Withoutabix" work. It revolves around a children's party at
which an entertainer creates animal shapes from balloons. The children
become increasingly bored as the entertainer unveils a series of similar
creatures including a snake, a worm and an eel.
The ad ends with a resounding "Withoutabix".
The judges, Jason Fretwell and Greg Milbourne of Miles Calcraft
Briginshaw Duffy, chose another Weetabix spot by Naughton and Ross, "ape
tools", as a runner-up. Also a runner-up was a spot by M&C Saatchi for
NatWest titled "busy (1,400 customer advisers)", created by Duncan Timms
and Will Bates.
The winning Weetabix spot was produced by Sandie Bennett at Lowe Lintas
through Tape Gallery. The sound engineer was Simon Capes and media was
planned and bought by Allison Granger at PHD.
The M&C Saatchi NatWest spot was produced by James Brook-Partridge. The
sound engineer was Sean McKeown and the facility house 750 mph. Media
planning and buying was through Ben Duhig at MediaCom.
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