Lowe Lintas has produced a fresh round of Quality Street idents for
Nestle Rowntree's sponsorship of ITV's Movie Blockbuster season.
The shorts, which break on 15 September, continue last year's
award-winning campaign featuring a man in his living room, obsessively
interpreting famous movie scenes using Quality Street wrappers and
The new spots include a re-enactment of a twister where Quality Street
figures are blown around by a hairdryer, a fight scene between Luke
Skywalker and Darth Vader and a Gladiator pastiche with a figure
announcing "My name is Maximus Chocolatus Qualitus Streetus" in a
Quality Street tin amphitheatre.
Jonathan Rigby, the new- business director at Lowe, said: "When viewers
have to sit through eight idents in one programme, the least we can do
is make them entertaining. We're confident that viewers will find these
new idents enjoyable."
The campaign was written and art directed by Sami Lill and Uche Ezugwu
and directed by Mick Rudman through Park Village.
The sponsorship deal was negotiated by Nick Walford at BroadMind on
behalf of Nestle and Andy Thompson at Carlton Television for ITV.