Lowe recruits Watson for new Sydney shop

The Lowe Group has poached Graham Watson, the art director and founding partner of Bartle Bogle Hegarty, to be head of art at its new Sydney agency.

The Lowe Group has poached Graham Watson, the art director and

founding partner of Bartle Bogle Hegarty, to be head of art at its new

Sydney agency.



Watson will set up the new shop, to be called Lowe Hunt & Partners, with

Lionel Hunt, co-founder of Australia’s leading hotshop, the Campaign

Palace.



The pair will be creative partners, with Hunt taking the role of

chairman and creative director.



Watson is one of the UK’s most highly acclaimed art directors. His

credits include the hugely successful ’cream of Manchester’ series for

Boddingtons beer and work for other BBH clients, including Levi’s and

Audi. He won a D&AD gold and the Grand Prix at Cannes for the Lego

’kipper’ ad, which he created while at TBWA, and has also won four D&AD

silvers.



’When I left college I was going to go to London for two years then move

to Australia, so I’ve just stayed on a bit longer,’ Watson said.



’I have had one of the best jobs in advertising for the last 15 years

but this is a fantastic opportunity.’



Hunt added: ’We are delighted with Graham’s appointment. He is clearly

one of the top advertising art directors in the world and has a huge

talent and heaps of experience - the perfect combination.’



Lowe Hunt & Partners, which opens its doors for business on 1 February,

is the Lowe Group’s first venture in Australia and is designed to

service its international clients as well as attracting local

business.



Lowe will take a reported 30 per cent stake in the agency, with the

remaining 70 per cent staying in the management’s hands. The launch of

Lowe Hunt & Partners will extend Lowe’s international presence to 38

countries worldwide.



Last year it was ranked 13th among major agency networks, and its

international clients include Coca-Cola, General Motors, IDV, Braun and

Saab.



Next on Hunt’s shopping list for staff is a top account director,

followed by back-office staff. Long-term plans for the agency include

possible expansion to Melbourne and New Zealand.



Decision maker, p24.



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