The Lowe Group has poached Graham Watson, the art director and
founding partner of Bartle Bogle Hegarty, to be head of art at its new
Watson will set up the new shop, to be called Lowe Hunt & Partners, with
Lionel Hunt, co-founder of Australia’s leading hotshop, the Campaign
The pair will be creative partners, with Hunt taking the role of
chairman and creative director.
Watson is one of the UK’s most highly acclaimed art directors. His
credits include the hugely successful ’cream of Manchester’ series for
Boddingtons beer and work for other BBH clients, including Levi’s and
Audi. He won a D&AD gold and the Grand Prix at Cannes for the Lego
’kipper’ ad, which he created while at TBWA, and has also won four D&AD
’When I left college I was going to go to London for two years then move
to Australia, so I’ve just stayed on a bit longer,’ Watson said.
’I have had one of the best jobs in advertising for the last 15 years
but this is a fantastic opportunity.’
Hunt added: ’We are delighted with Graham’s appointment. He is clearly
one of the top advertising art directors in the world and has a huge
talent and heaps of experience - the perfect combination.’
Lowe Hunt & Partners, which opens its doors for business on 1 February,
is the Lowe Group’s first venture in Australia and is designed to
service its international clients as well as attracting local
Lowe will take a reported 30 per cent stake in the agency, with the
remaining 70 per cent staying in the management’s hands. The launch of
Lowe Hunt & Partners will extend Lowe’s international presence to 38
Last year it was ranked 13th among major agency networks, and its
international clients include Coca-Cola, General Motors, IDV, Braun and
Next on Hunt’s shopping list for staff is a top account director,
followed by back-office staff. Long-term plans for the agency include
possible expansion to Melbourne and New Zealand.
Decision maker, p24.