CDP, the Dentsu-owned agency, has poached the award-winning creative team of Andy Amadeo and Mick Mahoney from Lowe Lintas to be its executive creative directors.
Amadeo and Mahoney were at Lowe for four years, where they created the Stella Artois print campaign that won the Grand Prix in Cannes last year, and also worked on the award-winning Weetabix 'Withabix' campaign.
CDP's current joint creative directors, Loz Simpson and Rob Kitchen, have resigned in protest. The pair stepped in to run the creative department following the sudden departure of the former executive creative director, Adrian Kemsley, in September 1999.
Famous around the world for its high creative standards in the 70s, CDP has not been considered a creative force in the UK advertising industry for some time.
But Mahoney said that he and Amadeo were looking forward to a challenging role at CDP: 'At Lowe we've learned a tremendous amount from some of the best people in the business, and now we're very excited to have the opportunity to apply that across a fantastic client list at CDP.'
It is thought that the pair will join CDP within three months, but a leaving date is still to be negotiated.
CDP's managing director, Simon Myers, added: 'Mick and Andy are exceptional talents and they shine above everyone else we talked to. We are sure that they can make CDP a creative force.'