Glazer's film will be the more typically Stella Artois of the two, and stars a number of ice-skating priests who chase after an elusive bottle of the Belgian beer.
Budgen's commercial is tipped to be more of a departure in style, taking its cues from the surrealist films of Luis Bunuel and Salvador Dali and featuring a number of visual-effects shots.
Both Glazer and Budgen have directed commercials for Stella Artois in the past. Glazer was behind the 1997 ad, "last orders", in which a dying man makes a series of requests, culminating in a glass of beer, and 2003's "Devil's Island", which parodies the film of the Henri Carriere book, Papillon. Budgen directed the 1999 "hero's return" ad, in which a glass of Stella Artois is a reward too far for a man who has saved a bar owner's son in the First World War trenches.
Lowe's "reassuringly expensive" campaign for Stella was created in 1992 by Charles Inge, then a senior creative at the agency, after seeing the film 'Jean de Florette'.
Lowe declined to comment on the commercials.
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