Lowe Lintas has unveiled the next phase of the Aero "all bubble no
squeak" campaign with a TV spot for a new Honeycomb Aero.
The spot, part of a £2.5 million campaign, opens with a shopkeeper
sampling a Honeycomb Aero, only to be told by the man delivering them
that the chocolate bars come with "100 promotional items". Fearing the
worst, the newsagent explains that nobody wants promotional mice, they
just want bubbly chocolate. He then opens his cupboards to reveal scores
of rejected mice, all practising their hula-hooping skills.
The deliveryman persuades the shopkeeper that the new promotional mice
are different and reveals a honey coloured, female mouse from Taiwan
that sings an oriental ditty to the shopkeeper.
Unfortunately the shock of a singing mouse proves too much for a female
customer, who screams and faints.
"The ad is designed to emphasise the playfulness of Aero in keeping with
the brand image," the Aero brand manager, Andy Groves, said. "The
response to the first ad was fantastic, with traffic to our website far
higher than we anticipated, so we're really looking forward to kicking
off the next phase."
The ad was written and art directed by Vince Squibb, who also directed
the commercial through the Paul Weiland Film Company.
Animation was by Glassworks and Passion Pictures.
It will run for four weeks from Saturday and is supported by a website,
developed by Pilot Interactive. The website is at
Media is by MindShare.