Lowe unveils Twinings herbal tea campaign

LONDON - Lowe has unveiled a press and outdoor campaign highlighting the natural ingredients used in Twinings herbal tea.

Twinings...new print ads by Lowe
Twinings...new print ads by Lowe

The campaign includes four executions, with the strapline: "Twinings. All natural. Is yours?"

The outdoor campaign launches this week, with the press ads set to run in the first week of June.


Client: Claire Hodge, marketing director, Twinings
Brief: Announce that Twinings Infusions are made with all natural ingredients
Creative agency: Lowe London
Creative director: George Prest
Art director: Emmanuel St M'Leux, Johnny Leathers
Writer: Simon Pearse
Account director: Tony Dunseath
Agency producer: Emma Pirie
Agency planner: Becky Taylor Wilkinson
Photographer: Sophie Broadbridge
Typographer: Dave Towers
Media planning/buying: ZentihOptimedia