Lowe Howard-Spink has created a print campaign for Reebok to
coincide with the start of the Rugby World Cup.
The pounds 250,000 campaign will launch on Friday and will run in the
national press, rugby magazines and on poster sites near rugby
Each execution features an image embroidered on a national team’s rugby
shirt that represents the characteristics of a well-known player. Tim
Rodber, who plays for England, is represented by a mantrap embroidered
on a white shirt. Rob Howley and Scott Gibbs, both with red Welsh
shirts, are represented by a whirlwind and a brick wall respectively.
Gregor Townsend, with the blue shirt of Scotland, is depicted as a time
The campaign was written and art directed by Jeff Curtis and Wayne
Hanson and photographed by Robert Walker. Media is by Western
Paul Hammersley, managing director of Lowes, said: ’This will put Reebok
at the heart of the World Cup and support its involvement with the
Reebok is the clothing sponsor of the Welsh team.