- Lowe & Partners has opened its first agency in mainland China in joint partnership with a Beijing agency, Media Advertising.
Based in Beijing, the new agency will be called Lowe & Partners/Live and will be jointly managed by Lowe & Partners/Live Hong Kong and Media Advertising. Lowe & Partners/Live will open for business next month as a full service agency.
Lowe first entered Asia-Pacific in 1995 in partnership with Enterprise Nexus in India. It made its Far-Eastern debut with Lowe & Partners/Live in Hong Kong and moved into Singapore in 1997 with Lowe & Partners/Monsoon.