Publicis has hired Chris Macdonald, the associate director in
charge of Lowe Howard-Spink’s Imperial Tobacco and Vauxhall business, to
run its Coca-Cola account.
Macdonald will join the agency on 4 August as part of a reshuffle of
account management responsibilities that are being carried out by John
Wringe, the new head of client service.
Macdonald’s arrival will coincide with that of Lindsay Evans, a
McCann-Erickson account director, who will take charge of the agency’s
McVitie’s Penguin business and new project development.
Macdonald, 30, and Evans, 24, will report to Stephen Meade, the agency’s
managing partner. The hirings are the first by Wringe, the former Cogent
group managing director, since he joined earlier this year (Campaign, 14
’Our account management is very well-organised but we need to bring more
focus to the existing structure and prepare for growth,’ Wringe said.
’Chris and Lindsay are top-flight people who will bring in fresh
Evans and Wringe worked together at Cogent where Evans was responsible
for Cadbury’s biscuits, Pork Farms, Do-It-All and Jewson. She joined
McCanns earlier this year to work on Cereal Partners and UCI
Macdonald takes charge of Coke in the wake of the agency’s ’thirst for
it’ TV campaign, featuring Men Behaving Badly’s Neil Morrissey, as well
as new work for Diet Coke and Cherry Coke.
Macdonald was previously at DMB&B where he took charge of Procter &
Gamble, Mars, Philips and the Australian Tourist Commission.