Lowe Howard-Spink is to give five of its senior creatives
day-to-day control of the creative department following the expected
resignation this week of the head of art, Steve Dunn.
Dunn, who has been contemplating quitting Lowes for several months, is
thought to be planning to start his own agency next year (Campaign, 10
October).
Dunn joined Lowes three years ago to boost its print output and, in
recent months, has taken greater control of the department’s running
following the promotion of the creative director, Paul Weinberger, to
chairman.
His day-to-day role will now be split between Charles Inge, and the
creative teams, Vince Squibb and Paul Silburn, and Derek Apps and Mitch
Levy, who will run three groups, each comprising a third of the agency’s
clients.
Weinberger will continue to be involved in major new creative
projects.
Weinberger said: ’We have a very experienced and talented creative
department.
Devolving some of the responsibilities for the overall standard of
creative work on individual pieces of business will, we believe, enhance
and improve the quality of work.’
Weinberger added: ’Steve was brought into the agency to shake up our
print work and he has succeeded beyond our expectations. He is one of
the great art directors of his generation. We are sorry to see him go
but knew his time here would be short.’
The copywriter, Apps, and his art director, Levy, most recently worked
on ’smarienberg’ film for Smirnoff.
Silburn and his art director, Squibb, created ’red shoes’ for Stella
Artois. Charles Inge, meanwhile, is an art director responsible for the
current Tesco campaign.
