Lowes ready to give five senior staffers departmental role

Lowe Howard-Spink is to give five of its senior creatives day-to-day control of the creative department following the expected resignation this week of the head of art, Steve Dunn.

Lowe Howard-Spink is to give five of its senior creatives

day-to-day control of the creative department following the expected

resignation this week of the head of art, Steve Dunn.



Dunn, who has been contemplating quitting Lowes for several months, is

thought to be planning to start his own agency next year (Campaign, 10

October).



Dunn joined Lowes three years ago to boost its print output and, in

recent months, has taken greater control of the department’s running

following the promotion of the creative director, Paul Weinberger, to

chairman.



His day-to-day role will now be split between Charles Inge, and the

creative teams, Vince Squibb and Paul Silburn, and Derek Apps and Mitch

Levy, who will run three groups, each comprising a third of the agency’s

clients.



Weinberger will continue to be involved in major new creative

projects.



Weinberger said: ’We have a very experienced and talented creative

department.



Devolving some of the responsibilities for the overall standard of

creative work on individual pieces of business will, we believe, enhance

and improve the quality of work.’



Weinberger added: ’Steve was brought into the agency to shake up our

print work and he has succeeded beyond our expectations. He is one of

the great art directors of his generation. We are sorry to see him go

but knew his time here would be short.’



The copywriter, Apps, and his art director, Levy, most recently worked

on ’smarienberg’ film for Smirnoff.



Silburn and his art director, Squibb, created ’red shoes’ for Stella

Artois. Charles Inge, meanwhile, is an art director responsible for the

current Tesco campaign.



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