Although Squibb will now spend most of his time directing, he will not be severing all links with Lowe. He is understood to be held on a retainer and will continue to write for the agency on an ad-hoc basis.
Squibb said: "I'm hoping to push the directing but I could not resist writing another Stella job if it came up."
He already has a number of directing credits to his name, including "kiosk" for Aero and the "it's a boys' thing" for Scalextric. They were produced by The Paul Weiland Film Company, which previously represented Squibb.
Gorgeous has long links with Squibb and has been keen to sign him for the past four years. He has worked extensively with the director, Frank Budgen, on work such as Lowe's acclaimed "hero's return" spot for Stella Artois.
Ex-agency creatives who are now represented by Gorgeous include Budgen (BMP DDB), Chris Palmer (Lowe and Simons Palmer Denton Clemmow Johnson) and Tom Carty (Abbott Mead Vickers BBDO). Squibb joins Gorgeous with a Lowe script he has written for a product launch, which he plans to direct.
However, he says he is looking forward to working with creative teams from different agencies and is not expecting to direct all his own work at Gorgeous.