- Lowe Direct has been appointed to handle the £3.5 million launch of free2look.com, a new website backed by Thomson Intermedia.
Free2look enables users to access all current advertising in UK newspapers, magazines and other media, both on- and off-line. It claims to offer "the inside track on high street shopping".
The site aims to give consumers an in-depth view of all advertised products and services so that they can check which companies offer the best deals on specific products.
Sara-Jane Thomson, the managing director of free2look, said: "Lowe Direct has worked with us through the development stage so we know the chemistry is right. Our first task is to carve a place among the existing shopping sites. Our product is unique and will be far more comprehensive than many of our competitors."
The new campaign is expected to launch at the end of the month across a variety of media, including television, outdoor, press, radio and online.
Ian Taylor, the managing partner of Lowe Direct, said: "free2look.com has the infrastructure and resources to make it a genuinely useful tool for consumers. Our priority is to get the name into the marketplace and to recruit users effectively."
Consumers can search the site on the basis of specific products -- such as a blue kettle or a microwave oven of a certain wattage -- as well as on the basis of publications. Free2look will also help consumers to think of present ideas and to find the best deals on individual items.
Media on the account has yet to be decided.