LTA "Play your way" by The & Partnership London

With Wimbledon canceled this year, the Lawn Tennis Association (LTA) has launched a campaign encouraging people from all walks of life to pick up a racket this summer, even if they aren't particularly good at the sport.

The ad calls on amateur tennis players across the UK to serve with all their might – even if the odd ball ends up in the gutter – reassuring them that the odd mishap "happens to the best of us".

It was created by Ludo Thomas and Arthur Harry, and directed by Chris Balmond through Outsider.

2016 saw the LTA move away from the stereotype of tennis as a middle sport, encouraging people from all backgrounds to pick up a racket with a campaign created by BBH Sport.

Credits

Brand
LTA
Creative agency
Executive creative director
Creative director
Head of integrated production
Senior integrated producer
Producer
Chief strategy officer
Senior planner
Managing director
Senior account director
Account manager
PR managing director
PR account manager
PR account executive
Production company
Director
Executive producer
First assistant director
Lighting cameraman
Casting director
Location manager
Post production
Colourist
VFX supervisor
Sound design & mix
Sound designer
Voiceover Artist
Managing director
Business director
Account director
Business manager
Digital planner/ buyer
Client/ advertiser
LTA
Marketing & commercial director
Head of brand marketing
PR manager
Social media manager

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