LTA "U IN?" by The & Partnership

Tennis' governing body the LTA has launched a campaign encouraging people to take up the sport.

The call to arms, by The&Partnership, includes a TV ad, directed by Zac Ella and produced by Jude Vermeulen at Agile Films, which features YouTuber Chunkz. 

As well as the 30-second spot, the campaign includes VOD, OOH, DOOH, digital and social media work, with the latter running throughout the summer. The media agency is The Kite Factory.

Credits

Client
LTA
Marketing and commercial director
Head of brand marketing
Brand marketing manager
Brand communications manager
Creative agency
Executive creative directors
Head of integrated production
Producer
Managing director
Account director
Account manager
Chief strategy officer
Senior planner
PR director
PR division director
PR senior account managers
PR senior account executive
Media agency
Production company
Executive producer
Director
Producer
Production manager
Post-production company
Post-producer
VFX supervisor
Music and sound

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