LTA "U IN?" by The & Partnership

Tennis' governing body the LTA has launched a campaign encouraging people to take up the sport.

The call to arms, by The&Partnership, includes a TV ad, directed by Zac Ella and produced by Jude Vermeulen at Agile Films, which features YouTuber Chunkz. 

As well as the 30-second spot, the campaign includes VOD, OOH, DOOH, digital and social media work, with the latter running throughout the summer. The media agency is The Kite Factory.


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