Lucinity "Make money good" by The Brooklyn Brothers and Golin

Iceland's Minister of Justice and anti-money laundering brand Lucinity are calling on women in the banking sector, government and finance media to end the $2 trillion of money laundering that disproportionately impacts women.

To mark International Women’s Day, minister Áslaug Arna Sigurbjörnsdóttir and Lucinity’s Theresa Bercich came together to unveil the "Make money good" initiative, which urges women in positions of power and in finance to push for greater transparency and the adoption of new technology that fights money laundering. Money laundering can fund crimes such as human trafficking and 72% of the victims of human trafficking and forced sex work are women, according to UN Women. 

The initiative was developed by The Brooklyn Brothers and Golin.