Lucky Generals hires Fallon's former design head

Lucky Generals has hired Pete Lewis, Fallon London's former head of design, as it bulks up after two big account wins.

Lucky Generals: hires Pete Lewis
Lucky Generals: hires Pete Lewis

Lewis, who was already freelancing for Lucky Generals, has been hired as the agency’s first head of design and will report to Danny Brooke-Taylor, its co-founder and creative chief.

Lewis began his career as a junior designer on the now defunct clubbing magazine Sleazenation before joining Abbott Mead Vickers BBDO in 2003.

He moved to Fallon in 2004 and spent a year in South Africa at Am I Collective in 2007. In 2012 he opened his own consultancy.

Lewis said: "I love the way Lucky Generals see design strategically, not just as a bolt-on. There's a real momentum about the place and I'm delighted to join."

Brooke-Taylor said: "Pete has already made a huge difference on briefs for the likes of Amazon and Twitter.  It's great to have him on board as a permanent hire."

The new hire follows Lucky Generals’ appointment as the lead creative agency for Paddy Power and Twitter in June. Both accounts are worth around £20 million each, in media spend.