Lucky Saint "The official beer of Dry January" by New Commercial Arts

Alcohol-free beer brand Lucky Saint has unveiled its biggest ATL campaign to date, created by NCA.

Targeting commuters at 300 London Underground sites, as well as additional poster sites in key London railway stations, Lucky Saint’s campaign will also be seen in major northern stations such as Manchester and Leeds.

Also featuring Saturday and Sunday Times magazine belly wraps, the work positions Lucky Saint as "the official beer of Dry January". The campaign was written by Steve Hall and art directed by Dan Seager.

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