Lucozade Energy "It's on" by Adam & Eve/DDB

Lucozade Energy has launched a £10m multimedia marketing campaign that will promote the full Lucozade Energy range.

The ad starts with a man throwing his empty Lucozade Energy bottle into the recycling bin before making his way home while hula-hooping to Ini Kamoze's Here Comes The Hotstepper

The spot will feature on TV and video-on-demand, as well as social media, out-of-home, online video, ecommerce, and geo-targeted mobile advertising, with media planned and bought by MediaCom. It was written by Genevieve Gransden and Selma Ahmed, and directed by Max Weiland through Somesuch.

Credits

Marketing director
Head of marketing
Senior brand manager
Assistant brand manager
Senior insights manager
Chief creative officer
Creative directors
Chief strategy officer
Project manager
Social director
Joint CEO
Managing partner
Account directors
Account managers
Director
Production company
Executive producer
Producer
Editing company
Editor
Post production
Post producer
Lead flame artist
Lead CG artist
Music supervisor
Soundtrack composer
Audio post production
Photographer
Designer
Stills production company
Stills post and design
Moving post and design
Repro and supply
Media agency
Business director
Associate director
Planning manager
Planner
Strategy directors