Lucozade "Orchestra of movement" by Grey London

One of London's biggest housing estates is the scene for Lucozade Sport's latest spot.

The ad, by Grey London, starts off showing people jogging, BMXing and boxercising their way through walkways and courtyards. The camera then pans out to reveal every rooftop of the vast concrete expanse covered with highly energetic Lucozade drinkers who just can’t keep still. The ad was written by Jon Kallus and Darren Wright, art directed by Ash Ghazali, and directed by Wally Pfister through Academy.

Credits

Head of marketing, Lucozade Sport
Agency
Executive creative director
Chief strategy officer
Art director
Producer
Production assistant
Group business director
Business director
Account directors
Planning director
Production company
Director/director of photography
Editor
Producer
Executive producer
Post-production
Soundtrack composer
Audio post-production
Grading
MPC

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