SectorFood and Drink and Soft drinks
One of London's biggest housing estates is the scene for Lucozade Sport's latest spot.
The ad, by Grey London, starts off showing people jogging, BMXing and boxercising their way through walkways and courtyards. The camera then pans out to reveal every rooftop of the vast concrete expanse covered with highly energetic Lucozade drinkers who just can’t keep still. The ad was written by Jon Kallus and Darren Wright, art directed by Ash Ghazali, and directed by Wally Pfister through Academy.