Lucozade Sport Lite 'louder' by Grey London

Lucozade Sport, the sports drink brand, has continued its 'Yes' campaign by Grey London, with a new ad highlighting its Lite variant.

The campaign is built around a new track by DJ Fresh called "Louder" released through the Ministry of Sound.

The promo for the track was shot by Grey London and directed by Ben Newman through Pulse Films.
The track launches later this summer and the 90'' and 30'' ad versions are currently airing on TV and online.
The ad shows the skating scene in LA, starting with roller skaters and skateboarders travelling to a skate park where they perform impressive tricks in front of an audience.

The creative director was Jonathan Marlow and the producer was Jessica Price. The ad was created by Nils Leonard and Jay Marlow.