Lucozade Sport teams with Sky for footie push

GlaxoSmithKline has linked its Lucozade Sport brand with satellite

TV broadcaster Sky in a two-tiered, on-pack push.

Developed by Billington Cartmell, there is an instant-win mechanic

giving sports fans the chance to win one of 500 pairs of tickets to see

a Premiership match of their choice. In addition, a collector mechanic

allows consumers the opportunity to claim a free Sky Digital mini-dish

and digibox, plus 50 per cent discount on the standard installation fee

worth £240.

The campaign is running on 40 million packs and will be supported by

POP, with materials featuring Michael Owen.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content