Lucozade Sport "The next move" by Grey London

Lucozade Sport's first long-form film unites a 19-year-old Londoner with his hero, Anthony Joshua.

The boxing champion surprises Michael at his house and the two spend the day together, training and forming a friendship. This mini-documentary continues the brand’s "Made to move" campaign, which aims to get one million people moving by 2020, and promotes a partnership with Active Communities Network, a programme to give young people access to sports for which Michael volunteers as a coach. The work was written by Greg Ormrod, art directed by Thomas Worthington, and directed by Michel & Nico through Believe Media. 

Credits

Creative director
Copywriter
Art director
Creative producers
Strategy director
Senior planner
Business director
Account director
Account manager
Media agency
Media planner
Production company
Director
Editor

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