Lucozade Sport "Wait training" by Grey London

Lucozade Sport has teamed up with MediaCom to get a million people moving more by 2020.

Their plan kicks off in Manchester, where a bus shelter has been fitted with a screen that links to a fitness instructor who encourages people in the queue to exercise while they wait.

Those who take part are rewarded for their efforts with a Lucozade Sport Body Fuel or Low Cal.

The film is available on Facebook and YouTube.

Credits

Brand manager, Lucozade Sport
Agency
Executive creative director
Business director
Account director
Creative producer
Production company

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