Lucozade Sport "Wait training" by Grey London

Lucozade Sport has teamed up with MediaCom to get a million people moving more by 2020.

Their plan kicks off in Manchester, where a bus shelter has been fitted with a screen that links to a fitness instructor who encourages people in the queue to exercise while they wait.

Those who take part are rewarded for their efforts with a Lucozade Sport Body Fuel or Low Cal.

The film is available on Facebook and YouTube.


Brand manager, Lucozade Sport
Executive creative director
Business director
Account director
Creative producer
Production company

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