Lucozade 'the arrival' by Grey London

An unsigned band, The James Cleaver Quintet, play a live version of the festival anthem Buck Rogers by Feeder in the latest Lucozade ad by Grey London.

The ad, which follows previous spots featuring artists including Tinie Tempah and DJ Fresh, is supported by a three-minute "making of" film.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.