Lucozade uses unsigned band in third music ad

Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music-focused ad as part of its 'yes' campaign.

The 90-second ad, created by Grey London, focuses on the Lucozade Original brand and features an unsigned band called The James Cleaver Quintet, covering Feeder's 2011 hit, 'Buck Rogers'.

The ad broke over the weekend during two Premier League matches.

The band was filmed rolling down a steep hill in Brighton at high speed on skateboards, buggies and bicycles, with their instruments and amps. The band rides to the bottom of the hill and performs the end of the song to a cheering crowd.

Grey's first ad featured UK grime artist Tinie Tempah and Blink 182 drummer Travis Barker, while the second ad for Lucozade Sport Lite used DJ Fresh’s latest track, 'Louder'.

The track, which was produced in partnership with Lucozade and the Ministry of Sound, entered the UK charts at number one when it was released last month.

Suzy Smith, marketing director at Lucozade, said: "After working with names like Tinie Tempah, Travis Barker and DJ Fresh, this is our chance to showcase an unsigned act and create another exciting 'Yes' moment.

"We wanted to produce something that was music-led, visually fun and captured the values of the original energy drink."