Lucozade to take Yes campaign to festivals

Lucozade, the energy drink brand owned by GlaxoSmithKline, is running experiential activity at six UK festivals this summer to boost awareness of its 'Yes' campaign.

Lucozade: taking its Yes campaign to this summer's festivals
Lucozade: taking its Yes campaign to this summer's festivals

The festival partnership was negotiated by MediaCom, with experiential activity handled by TRO and digital by DAD.

The experiential campaign, called ‘The big yes’, features a large glowing sign spelling out the word "Yes". The sign acts as a centre point for sampling activity from the brand.

Consumers may also use iPads provided in the Lucozade area to access Twitter, and enter competitions to win a festival "glamping" experience.

In addition, consumers will be able spin a giant "wheel of fortune" in the shape of a DJ deck, to win branded products such as tents, ponchos and sunglasses.

The activity will feature at the LED, Rockness, Big Chill, Beach Break Live, Wakestock and Kendall Calling festivals over the summer.

Lucozade launched its ‘Yes’ brand strapline in March.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content