The festival partnership was negotiated by MediaCom, with experiential activity handled by TRO and digital by DAD.
The experiential campaign, called ‘The big yes’, features a large glowing sign spelling out the word "Yes". The sign acts as a centre point for sampling activity from the brand.
Consumers may also use iPads provided in the Lucozade area to access Twitter, and enter competitions to win a festival "glamping" experience.
In addition, consumers will be able spin a giant "wheel of fortune" in the shape of a DJ deck, to win branded products such as tents, ponchos and sunglasses.