Lufthansa has appointed Brann Interactive to manage the online
strategy and implementation of the airline’s UK web site in an attempt
to raise the airline’s presence on the internet.
The current UK web site, www.lufthansa.co.uk, was originally designed by
Webmedia, which won the account back in 1995 before going into
liquidation at the end of last year.
The site is expected to undergo a revamp, and will be heavily promoted
online once Brann Interactive reviews the success of the current
The UK site will be linked to Lufthansa’s global web site, at
www.lufthansa.com, which includes features such as timetables, flight
booking and frequent-flyer statements.
Mark Davies, marketing manager for Lufthansa UK and Ireland, said: ’I am
looking forward to the relationship with Brann Interactive, which will
help us to strike a balance between digital innovation and marketing
Mark Davies, Brann Interactive’s account planner on the Lufthansa
business, previously worked at Webmedia.
Davies said that he would carry out an initial site audit to establish
what opportunities exist for the airline on the internet.
The internet has become an important tool for airline companies which
see it as another sales and marketing channel.
Most major airlines sell tickets over the net, including British
Airways, Virgin Atlantic, and British Midland. EasyJet, the discount
airline, is aiming to take 30% of its bookings over the net by next
Last week Guinness Worldwide appointed Brann Interactive to handle its
global online marketing activity.