Luksusowa "the man's guide to manliness" by AnalogFolk

Pernod Ricard’s vodka brand Luksusowa has launched a website that positions it as a drink for men. The site was created by AnalogFolk and features illustrations by Mr Bingo. It offers users humorous tips on how to be more of a man, such as "how to wear a beard" and "how to open things that women can’t". The site also includes recipes for Luksusowa-based drinks and is supported by social media activity. The writer was Alistair McKnight, the design director was Jamie Lillywhite and creative lead was Ray Jopson.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE