Pernod Ricard’s vodka brand Luksusowa has launched a website that positions it as a drink for men. The site was created by AnalogFolk and features illustrations by Mr Bingo. It offers users humorous tips on how to be more of a man, such as "how to wear a beard" and "how to open things that women can’t". The site also includes recipes for Luksusowa-based drinks and is supported by social media activity. The writer was Alistair McKnight, the design director was Jamie Lillywhite and creative lead was Ray Jopson.
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