Lurpak "Cook's Range" by Wieden & Kennedy London

Lurpak has released a visual feast of an ad to promote the new Cook’s Range of oils and butters. Wieden & Kennedy London created the spot, which is described as a "celebratory ode" to meal times. Like previous Lurpak ads, the execution shows people cooking food at home but uses advanced camera techniques and angles to give it a stylised feel. A gravel-voiced narrator adds to the sense of drama by talking about cooking in terms of "embracing the unknown in wide-eyed wonder", as the theme music from 2001: A Space Odyssey (Richard Strauss’ Also Sprach Zarathustra) plays in the background. The work was created by Freddie Powell and Hollie Walker, and directed by Dougal Wilson through Blink.


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