Lurpak 'cupcake' by Saatchi & Saatchi

Lurpak has launched its first global campaign to show that Lurpak loves the food, food lovers love.

The spot, created by Saatchi and Saatchi, features a passionate owner of a cupcake shop in New York City talking about the importance of quality ingredients, including Lurpak butter. It is running internationally but not in the UK.