Lurpak "freestyle" by Wieden & Kennedy London

Lurpak's new ad borrows from the world of improvised jazz and urges people to get creative in the kitchen.

Wieden & Kennedy London created the spot, enlisting Juan Cabral as its director. Over the past few years, the butter brand has taken Marks & Spencer’s "food porn" crown and run with it. And like previous ads in the Lurpak series, "freestyle" puts high-quality food cinematography front and centre, and also features a voiceover from the Blade Runner actor Rutger Hauer. The work was created by Gustavo Kopit and Barnaby Blackburn. The production company was MJZ. Post-production was by MPC and audio post-production by Wave.


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