Lurpak 'Lurpak Christmas' by Wieden & Kennedy, London

Wieden & Kennedy has created its first campaign to promote Lurpak's traditional butter since winning the business in August. Capitalising on the Christmas season, the print campaign aims to promote Lurpak as the essential ingredient in many traditional Christmas recipes. The executions show packs of Lurpak butter in its wrapper cut into the perfect amounts for a range of Christmas dishes such as roast turkey, mince pies, bread sauce and sprouts. Each execution carries the strapline "Not forgetting the brandy butter".