Lurpak 'mushroom' by Wieden & Kennedy

Lurpak has launched a series of three TV ads to tempt the tastebuds. In "mushroom", we see the fungi grow in the woods before it gets fried in a pan with a little Lurpak to help the process. Other creatives, "bread" and "potato" also shows the baking and cooking process with suitably fast and slow film speeds. This creative is a lot more mature than the claymation Lurpak man cheekily playing the trumpet and takes a step toward positioning the product with a new consumer in mind.