Lurpak searches for real cooks to star in C4 idents

Lurpak has launched a competition for real-life cooks to star in its sponsorship idents for the forthcoming Jamie Oliver cookery show, 'Jamie's 30 Minute Meals' on Channel 4.

Jamie Oliver: Lurpak launches competition involving new C4 show
Jamie Oliver: Lurpak launches competition involving new C4 show

Entrants can apply to become one of the cooks in the idents by visiting the Lurpak Facebook page, and uploading a picture of themselves cooking, or of a dish, together with a short caption.

Lurpak has also launched a Facebook application, Be the Cook, designed by digital agency Outside Line.

Two entrants will be selected by Lurpak and Wieden+Kennedy, the agency creating the indents.

This activity follows on from an outdoor campaign that featured homemade food created by food bloggers using their own recipes.