Lurpak's ad is as smooth as its new product, a soft-blend butter that is spreadable straight from the fridge.
The stylish spot for Lurpak Softest pans through the normally rushed moments of getting ready in the morning, highlighting visual details like the chopping of a tomato or swoop of eyeliner. "Who told you rush can’t be tasty?" the voiceover says. The campaign was created by Juan Sevilla and Mico Toledo at Wieden & Kennedy London, and directed by Kim Gehrig through Somesuch.