Lurpak "Where there are cooks, there is hope" by Wieden & Kennedy London

Cooks can change the world, according to Lurpak.

They can "heal the sick", "feed the masses", "turn waste into wonder", "raise the dead" or "settle feuds with a frittata" – bringing a higher purpose to kitchens across the country. The playful ad is full of sumptuous food shots, with a dramatic voiceover by Swedish actor Mikael Persbrandt, and aims to inspire more people to cook food from scratch. It was created by Tom Bender and Tom Corcoran, and directed by Kim Gehrig through Somesuch. 


Creative support
Executive creative directors
Group account director
Account director
Account manager
TV producer
TV production assistant
Business affairs
Production company
Executive producer / managing director
Production company producer
Production manager
Production designer
Costume designer
Editorial company
VFX company
VFX producer
VFX supervisors
Sound company
Sound designer
Music company
Music supervisor / producer