Lush annual creative event to focus on tech

Lush's Creative Showcase will have technology at the heart of the event next month.

Lush to stage Creative Showcase next month
Lush to stage Creative Showcase next month
The annual event, which is organised by the retailer's in-house team, will feature talks from technology experts, demonstrations of the latest tech showing how they fit with the brand, and debates around digital currency, ethical data and virtual reality.

The brand will be showcasing its Lush Film Fund, which helps young filmmakers break into the industry. Guests will be able to meet the independent directors who have benefitted from the initiative.

Visitors can also test the brand's products, and discover how Lush aims to tackle some of the beauty industry's biggest problems. The Lush Kitchen Live will demonstrate how the brand's concoctions are made.

Music will also play a role, with gigs from up and coming musical talent and music-themed experiential installations.

The event will take place on 5 September, with pop ups across London. So far, Old Billingsgate in east London is the only confirmed location. Consumers will need to buy tickets for £25.

In February, Lush launched its two-day Lush Summitoffering a variety of workshops and themed activities, centred around the brand's ethical ethos.

More: Seven brands on experiential - Lush

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now