LV= "make a change" by Designate

LV= has launched a TV campaign encouraging potential customers to save money by switching car insurer.

Designate created the ad, which features the green LV= car. As it drives through the fictional world of Heartsville, the car turns a street mural, snail, child wizard and other objects green. 

The soundtrack is the 1959 song Have Love Will Travel by Richard Berry & The Pharaohs. The agency shot the commercial in Cape Town. It was shot by the Finnish director Vesa Mannien through Outsider.

Credits

Agency
Creative director
Group account director
Art director
Copywriter
Local production company

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