LV= has launched a TV campaign encouraging potential customers to save money by switching car insurer.
Designate created the ad, which features the green LV= car. As it drives through the fictional world of Heartsville, the car turns a street mural, snail, child wizard and other objects green.
The soundtrack is the 1959 song Have Love Will Travel by Richard Berry & The Pharaohs. The agency shot the commercial in Cape Town. It was shot by the Finnish director Vesa Mannien through Outsider.