LV= "make a change" by Designate

LV= has launched a TV campaign encouraging potential customers to save money by switching car insurer.

Designate created the ad, which features the green LV= car. As it drives through the fictional world of Heartsville, the car turns a street mural, snail, child wizard and other objects green. 

The soundtrack is the 1959 song Have Love Will Travel by Richard Berry & The Pharaohs. The agency shot the commercial in Cape Town. It was shot by the Finnish director Vesa Mannien through Outsider.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE