LV= "make a change" by Designate

LV= has launched a TV campaign encouraging potential customers to save money by switching car insurer.

Designate created the ad, which features the green LV= car. As it drives through the fictional world of Heartsville, the car turns a street mural, snail, child wizard and other objects green. 

The soundtrack is the 1959 song Have Love Will Travel by Richard Berry & The Pharaohs. The agency shot the commercial in Cape Town. It was shot by the Finnish director Vesa Mannien through Outsider.


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Local production company

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