LV= to sponsor British bobsleigh team

LONDON - Insurance brand LV= has announced a sponsorship deal with the British Bobsleigh Association ahead of the Vancouver Winter Olympic Games, which take place in February 2010.


The sponsorship will be under LV='s road rescue brand, Britannia Rescue. As part of the deal, LV= will provide funding for the team's ongoing training equipment.

‘This sponsorship will help us increase awareness of the Britannia Rescue brand and the great value products it offers to motorists looking for breakdown cover,' said David Radford, group marketing director at LV=.

Last week, LV= announced a two-year sponsorship of the Anglo-Welsh rugby union tournament.

The brand is also the title sponsor of the domestic country cricket championship, and English rugby union club Harlequins.

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