LVMH seeks creative network to revitalise Hennessy branding

Louis Vuitton Moet Hennessy is talking to advertising networks about the global creative account for its Hennessy Cognac brand.

Louis Vuitton Moet Hennessy is talking to advertising networks about the global creative account for its Hennessy Cognac brand.

Advertising for the brand has been sporadic in the past but LVMH is said to want to increase activity. Hennessy's advertising, which is currently confined to press work, is produced in-house.

The review is being handled from France by Hennessy's marketing director, Cor Debois.

LVMH's agencies include Rainey Kelley Campbell Roalfe/Y&R, which handles creative for Moet & Chandon Champagne, and Euro RSCG Wnek Gosper, which produces work for Louis Vuitton accessories. Carat handles LVMH's pounds 60 million pan-European media account.



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