Lynx "Big Shaq's Big shout out can" by 72andSunny Amsterdam

When British comedian and rapper Michael Deepah (aka "Big Shaq") dropped an unexpected shout out to Lynx in his debut single Mans Not Hot, the brand created a custom-made can that spouts Big Shaq phrases with each spray.

The can was created at 72andSunny’s makers studio in Amsterdam. This week it was finally delivered to Big Shaq, who took to social media to show it off.