Lynx Black "bring the quiet" by Bartle Bogle Hegarty

Lynx is trumpeting the virtues of understatement in a campaign for its Black grooming range.

Bartle Bogle Hegarty created the TV ad. The spot is shot like a movie trailer and shows a young man battling with the stresses of day-to-day life, before shutting it all out when he gets in the shower.