Lynx "Forget about labels" by W

Boxer Anthony Joshua champions male confidence and individuality in a new TV and cinema ad from Lynx.

Created by W, the film takes viewers on a journey from the locker room into Joshua’s mind as we hear him recall the negativity he has faced throughout his career – before smashing critics with a single blow. It will debut ahead of his World Heavyweight title defence against Kubrat Pulev on 28 October, and is part of Lynx’s ongoing "Find your magic" campaign. 

Credits

Brand
Brand manager
Assistant brand managers
Agency
W
Head of creative
Associate director
Account manager
Director
Production company
Executive producer
Producer
1st assistant director
Production designer
Art director
Photographer
Online
Sound design
Sound designer
Graphics

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