Lynx "Forget about labels" by W

Boxer Anthony Joshua champions male confidence and individuality in a new TV and cinema ad from Lynx.

Created by W, the film takes viewers on a journey from the locker room into Joshua’s mind as we hear him recall the negativity he has faced throughout his career – before smashing critics with a single blow. It will debut ahead of his World Heavyweight title defence against Kubrat Pulev on 28 October, and is part of Lynx’s ongoing "Find your magic" campaign. 


Brand manager
Assistant brand managers
Head of creative
Associate director
Account manager
Production company
Executive producer
1st assistant director
Production designer
Art director
Sound design
Sound designer

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.