Lynx highlights Africa's 18th birthday with social graffiti

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Twitter and Facebook users were asked by the brand to reminisce about their memories of Lynx Africa and turning 18, with those comments inspiring what it claims is a first-of-its-kind piece of art.

Company: Unilever

Brand: Lynx

Client: David Titman, senior brand manager

Agency: Mischief

Creative: Jodie Butt, associate director

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