Lynx has recruited a celebrity 'crew' to keep the British public smelling fresh.
Lynx is encouraging men to smell their best this summer with the help of a celebrity-led campaign. The string of spots features brand ambassador Anthony Joshua OBE, Manchester United midfielder Jesse Lingard, rapper Tinie Tempah and YouTube star Calfreezy as they scout out young lads in need of some deodorant.
Cruising through the park in a decked out ice-cream van, the "Ice Chill Crew" encounter a range of young men in need of some sound advice. While Jesse Lingard helps out an enthusiastic footie player with his goal-scoring celebrations, Tinie Tempah shuts down a vibe-killing DJ hoping to impress his less-than-keen love interest.
This campaign comes alongside a prize giveaway, offering fans the chance to win a prize with each featured celebrity. Lynx has also created limited edition cans featuring Anthony Joshua. The work was written by Graham Ensor, art directed by Andy Gill and directed by Matt Carter through CSM and VCCP Kin.