Lynx "Ice chill" by VCCP and CSM

Lynx has recruited a celebrity 'crew' to keep the British public smelling fresh.

Lynx is encouraging men to smell their best this summer with the help of a celebrity-led campaign. The string of spots features brand ambassador Anthony Joshua OBE, Manchester United midfielder Jesse Lingard, rapper Tinie Tempah and YouTube star Calfreezy as they scout out young lads in need of some deodorant.

Cruising through the park in a decked out ice-cream van, the "Ice Chill Crew" encounter a range of young men in need of some sound advice. While Jesse Lingard helps out an enthusiastic footie player with his goal-scoring celebrations, Tinie Tempah shuts down a vibe-killing DJ hoping to impress his less-than-keen love interest.

This campaign comes alongside a prize giveaway, offering fans the chance to win a prize with each featured celebrity. Lynx has also created limited edition cans featuring Anthony Joshua. The work was written by Graham Ensor, art directed by Andy Gill and directed by Matt Carter through CSM and VCCP Kin.

Credits

Lynx brand manager
Lynx assistant brand manager, beauty & personal care
Creative agency
CSM
Associate director (content)
Communications director
Production company
Director
DoP
Production manager
Production assists
Exec producer
Production director
Account director
Art director
Copywriter
Creative director
Executive creative director

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE