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Oceania Antarctica

Lynx "less effort, more style" by Bartle Bogle Hegarty

January 14, 2015

Advertiser
Unilever Lynx/Axe
Agency
Bartle Bogle Hegarty
Sector
Consumer Goods
Exposure
Australia

Lynx Hair’s latest TV ad has made headlines for featuring two men kissing. Bartle Bogle Hegarty created the spot, in which a narrator tells the protagonist to enjoy his hair while he still has it, before beginning a hyperbolic tale about what you could achieve with a great do.

Credits

Brand

Axe/Lynx

Creative team

George Hackforth-Jones

Interactive art director

Creative directors

Nick Gill

Team director

Cressida Holmes-Smith

Team manager

Freddie Vereker

Strategist

Tom Callard

Strategy director

Agathe Guerrier

Business lead

Producer

Glenn Paton

Assistant producer

Production company

Biscuit Filmworks

Director

Noam Murro

Executive producers

Orlando Wood Producer

Jay Veal

DoP

Post-production

Framestore

Editing

Neil Smith

Work Post

Sound

Will Cohen

String and Tins

Marketing director

Senior brand manager

Brand manager

Lindsey Roberts

Digital agency

Media agency

Mindshare

PR agency

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