Oceania Antarctica

Lynx "less effort, more style" by Bartle Bogle Hegarty

January 14, 2015

Lynx Hair’s latest TV ad has made headlines for featuring two men kissing. Bartle Bogle Hegarty created the spot, in which a narrator tells the protagonist to enjoy his hair while he still has it, before beginning a hyperbolic tale about what you could achieve with a great do.

Credits

Brand
Axe/Lynx
Creative team
Jack Smedley
George Hackforth-Jones
Interactive art director
Vinny Olimpio
Creative directors
David Kolbusz
Nick Gill
Gary McCreadie
Wesley Hawes
Team director
Cressida Holmes-Smith
Team manager
Freddie Vereker
Strategist
Tom Callard
Strategy director
Agathe Guerrier
Business lead
Helen James
Producer
Glenn Paton
Assistant producer
Katie Burkes
Production company
Biscuit Filmworks
Director
Noam Murro
Executive producers
Orlando Wood Producer
Jay Veal
DoP
Eric Schmidt
Post-production
Framestore
Editing
Neil Smith
Saam Hodivala
Work Post
Sound
Will Cohen
String and Tins
Marketing director
Jon McCarthy
Senior brand manager
Johnny Hammond
Brand manager
Lindsey Roberts
Digital agency
Soap Creative
Media agency
Mindshare
PR agency
Liquid Ideas

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