Lynx "Smell ready" by MullenLowe London

Lynx looks forward to some semblance of normality as lockdown measures continue to be relaxed.

As day 234 of quarantine commences, the British public are literally sinking into their respective sofas. Phone usage is through the roof and the world is desperate for physical human interaction. However, things take a turn when men across the globe (finally) use some deodorant and step out into the world, ready to enjoy some socially-distanced dating.

The work was created by Drew Davies and Angus Crombie, and directed by Pensacola through Canada.


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